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Digital Media Wire, Inc.
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Keynotes &
Featured Presentations

John Smedley President Sony Online Entertainment	Matt Mason Author The Pirate's Dilemma
Kyle "kSharp" Miller Professional Gamer The CGS Team 3D New York

Speakers

Jim Crowley CEO & President Turbine		Alex St. John CEO & Co-Founder WildTangent		Ranah Edelin VP, The Sims Internet Group Electronic Arts		Reuben Steiger CEO Millions of Us
Peter Blacklow President WorldWinner		Dan Porter SVP, Corporate Development Virgin USA		Matthew Bellows VP, Consumer Strategy Vivox		Erik Hauser Founder Experiential Marketing Forum
Michael Cai Director, Broadband & Gaming Parks Associates		Eric Goldberg Managing Director Crossover Technologies		Mark Fischer Principal Fish & Richardson		Joakim 'Jay' Baage VP, Content Digital Media Wire
Nick Smith Graphic Designer & Gamer PWN or DIE		Dave Andersen Senior Director, Bus. Dev. and Licensing Activision		Shawn DuBravac Chief Economist CEA		John Welch CEO Playfirst
Eric Zimmerman Co-Founder & Chief Design Officer Gamelab		Mike Vorhaus President Magid Advisors		Rob Uhrich Senior Director, Digital Markets PaymentOne		Ned Sherman CEO & Publisher Digital Media Wire
Russ Crupnick VP, Sr. Industry Analyst The NPD Group		Matt Palmer EVP & GM Stardoll.com		Jonathan Epstein President & CEO Double Fusion		Craig Sherman CEO Gaia Online
Jason Katz VP, Global Marketing Championship Gaming Series		Jeremy Monroe Director of Bus. Dev., Sports & Ent., N.A. Sulake		Jacquie Lane Vice President C&R Research		Manny Anekal Sr. Manager, In-Game Advertising Electronic Arts
Jon Radoff CEO gamerDNA		Kay Gruenwoldt Head, N.A. Marketing Team Nokia Games Publishing		Brian Dunn CEO Brickfish		Andrew Schneider President and Co-founder Live Gamer
Michael Kane Entertainment Features Writer NY Post		Justin Townsend CEO & Co-Founder IGA WorldWide

Agenda

September 25, 2008 - Day 1
11:00AM–12:30PM	Exhibitor Set-up
12:30PM–1:00PM	Registration & Networking
1:00PM–1:30PM	Welcome to the Conference By Co-Chairs Ned Sherman, CEO & Publisher, Digital Media Wire Paul O’Reilly, Vice President, Ziff Davis Media, Inc.
1:30PM–2:45PM	Top Gaming Trends - Analyst Presentations Three leading analysts kick-off the day’s discussions with an overview of the latest research that reflects and illustrates the current state of gaming and the directions in which the industry is heading, including: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers. Panelists Russ Crupnick, VP & Senior Industry Analyst, The NPD Group Shawn DuBravac, Chief Economist, CEA Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire
2:45PM–3:30PM PANEL 1	Debate Club:  Is the Console Entertainment Hub of the Future or Fighting to Stay Alive? Some are arguing that the console with its powerful operating system is destined to be the entertainment hub of the digital home, interfacing with the PC, the TV, the set-top box and mobile devices, and others arguing that the console's death is imminent. Structured as a formal academic debate over the future of the console and what role it will play in the digital home, panelists are divided into two teams that are either pro or con console gaming. Each team will be given 10 minutes for initial arguments and 5 minutes for rebuttals. The audience will determine the winner via text messaging. Some of the topics the teams will discuss include the role of the console, the PC, set-top boxes and mobile devices. Who will be the winners and losers in a fully connected world? This debate is one session that you don’t want to miss. Sparks will surely fly! Con-Console Position Alex St. John, CEO & Founder, Wild Tangent Pro-Console Position Justin Townsend, CEO & Co-Founder, IGA WorldWide Moderator: Mike Vorhaus, President, Magid Advisors
3:30PM–3:45PM	Refreshment & Networking Break
3:45PM–4:30PM PANEL 2	Get a (Virtual) Life! The Challenges and Opportunities For Monetizing Virtual Worlds and MMOGs The lines between social networks, virtual worlds and games are blurring - so how do you monetize these new social gaming environments? This panel will discuss the relative effectiveness of premium subscriptions, sales of music, video and virtual goods and ad supported content. What is working and what isn’t? How are brand marketers and their agencies navigating this new space? How do advertisers measure ROI and the effectiveness of these new and relatively untested campaigns? How do you handle license and rights issues as well payments effectively? This group of panelists will share their experiences with different business models as well as give advice for how to make smart marketing investments in this ever-changing landscape. Panelists Craig Sherman, CEO, Gaia Online Matt Palmer, EVP & GM, Stardoll Reuben Steiger, CEO, Millions of Us Andrew Schneider, President & Co-founder, Live Gamer Rob Uhrich, Senior Director, Digital Markets, PaymentOne Moderator: Eric Goldberg, Managing Director, Crossover Technologies
4:30PM–5:15PM PANEL 3	Reality Check! Q&A with our Panel of Gamers from the Millennial Generation Hear directly from our panel of Gamers from the Millennial generation (born between 1982-2000) from various backgrounds and age groups. How to connect with teens, tweens and college consumers? What media do they use? What games do they play? What brands do they like? How do they spend their money? What is the relationship between political, social and environmental causes, technology, marketing and the Millennial generation? Sponsored by: Moderator: Jacquie Lane, VP, C&R Research
5:15PM–5:45PM	Keynote
5:45PM–7:30PM	Cocktail Reception
September 26, 2008 - DAY 2
8:30AM–9:00AM	Registration, Breakfast & Networking
9:00AM–9:15AM	Opening Remarks
9:15AM–9:45AM	Keynote John Smedley, President, Sony Online Entertainment
9:45AM–10:30AM PANEL 1	Games of Tomorrow and the Future of MMOGs The success of the massively multiplayer online games genre is undeniable. This panel of gaming heavyweights will share their views and predictions on MMOGs and the games of tomorrow. What can we expect for the games of the future? What platform is best suited for this form of social gaming? Which aspects of gaming will remain constant? Is the evolution of gaming in countries such as Korea and China a sign of things come? Panelists Jim Crowley, CEO & President, Turbine Jon Radoff, CEO, gamerDNA John Smedley, President, Sony Online Entertainment Matthew Bellows, VP, Consumer Strategy, Vivox Moderator: Michael Cai, Director, Broadband & Gaming, Parks Associates
10:30AM–11:00AM	Refreshment & Networking Break Sponsored by:
11:00AM–11:45AM PANEL 2	How to Win The Social Game - Harnessing the Power of Online Communities & Social Networks If the key to reaching the youth generation of today is to go to where they are, then online communities and social networks are sure to become central to marketing strategies, brand-building and media and entertainment experiences in the 21st century. What are the opportunities for social networks to intersect with the next generation of games and interactive entertainment? How can games and interactive entertainment incorporate features such as user-generated content, sharing, rewards and referral programs? How are social networks incorporating game play? What's happening with virtual worlds? This panel of executives from social networks, technology and games companies will tackle these questions and more. Panelists Dan Porter, SVP, Corporate Development, Virgin USA Ranah Edelin, VP, The Sims Internet Group, Electronic Arts Brian Dunn, CEO, Brickfish Nick Smith, Founder, PWNorDie.com Moderator: Mark Fischer, Principal, Fish & Richardson
11:45AM–12:30AM PANEL 3	Games as a Marketing Tool - Connecting Brands With With the Favorite Medium of the Millennial Generation This panel of advertising, brand and games executives will discuss opportunities for advertisers and brands to reach consumers through the games, virtual worlds and social networks. How are brand marketers and their agencies navigating this space? What advertising campaigns work in games and online communities? How are consumers reacting to ads in games? How are advertising executives working with game developers? What are the opportunities and challenges in incorporating advertising and brands into games and online communities? On the other side of the coin, how can game companies generate revenue and free mass advertising by incorporating digital game content into brand advertising? Panelists Dave Anderson, Senior Dir., Bus. Dev. & Licensing, Activision Manny Anekal, Sr Manager, In-Game Ads, Electronic Arts Jeremy Monroe, Director, Bus. Dev., Sports & Ent, N.A., Sulake Jonathan Epstein, President & CEO, Double Fusion Jason Katz, VP, Global Marketing, Championship Gaming Series Moderator: Erik Hauser, Founder, Experiential Marketing Forum
12:30PM–1:10PM	Lunch
1:10PM–1:30PM	Piracy and Games Special presentation by Matt Mason, Author, The Pirate's Dilemma
1:30PM–2:15PM PANEL 4	Mass Market Gaming - What's Next For The Casual Games Industry? Casual games are growing in popularity due in part to their availability on multiple platforms - mobile, Internet, handhelds, PCs and consoles - and new market entrants who are making a big push in the space. This panel will discuss the opportunity in casual gaming with a focus on innovation, pricing and distribution models. What has changed in the last year? What changes can we expect in the coming year? What innovations will fuel growth? How are new consumers being targeted? What business models are working? Who are the new market entrants? What is the outlook for product placement, in-game advertising, and advergaming? What is the future for online casual games? Panelists Peter Blacklow, President, WorldWinner John Welch, Co-Founder & CEO, Playfirst Eric Zimmerman, Co-Founder/Chief Design Officer, Gamelab
2:15PM–2:30PM	Gaming in the Military Special presentation by Stripes Gamer
2:30PM–2:45PM	Life as a Pro Gamer Kyle "kSharp" Miller, Professional Gamer, The CGS, Team 3D New York Interviewed by Michael Kane, Entertainment Features Writer, NY Post
2:45PM–3:15PM	Keynote
3:15PM–3:45PM	Refreshment & Networking Break
3:45PM–4:30PM PANEL 6	Making The Games Work - The Importance of Online Game Infrastructure Deploymen As more and more games are going online, it's of critical importantance to make sure that the games actually work. Today's gaming companies are challenged with a tremendous complexity in terms of development and deployment of MMOGs and game infrastructures. This is a process which involves hardware platform vendors, data centers, ongoing support services, as well as city, state, and country governments. All of these elements supporting an online game have the potential to break in a way that can take the game, or part of the game, offline. Some of these elements are under the control of the developer, some are under the control or influence of the hosting provider, and some are outside of anyone's control. This panel will give you an insider look under the hood of the growing online game industry. You will walk away with a better idea of the stakes involved and the challenges and opportunities facing the games industry. Moderator: David Reitman, VP, Content & Ent. Practice, Switch and Data
4:30PM–5:00PM	Keynote
5:00PM–5:45PM PANEL 7	Games on the Go - Challenges & Opportunities In Creating and Distributing Mobile Games By some estimates, mobile games is a $3.3 billion industry and forecasted to increase to $10 billion by 2009, yet there are challenges that need to be collectively overcome for the industry to progress to a mass market phenomenon. This panel of decision-makers in the mobile games value chain will discuss the state of the industry with a focus on innovation, pricing, new devices, marketing and distribution models for mobile games. What has changed in the last year? What changes can we expect in the coming year? What factors are driving and hindering the industry? How is the mobile games market working with successful online games and brands to grow the mobile games market? Is a licensed game or branded title needed to succeed in the current mobile games market? When can we expect to see a more reasonable ecosystem for developers and publishers to bring games to market?

Digital Media Wire, Inc. launched in early 2000 with a simple yet compelling proposition to provide busy executives with a daily briefing of the most important news stories about the business of digital media. On July 20, 2000, we published the first issue of Digital Media Wire Daily — our daily email newsletter dedicated to objective coverage of news stories about the convergence of media, entertainment and technology. Today, we are a full scale media company that owns and produces 9 major conferences, publishes 6 daily newsletters and 3 directories, and operates the popular www.dmwmedia.com news and community portal.

DigitalLife is a four-day consumer event, produced by Ziff Davis Media, dedicated to educating consumers on what the digital lifestyle means in every aspect of life — at work, home and play. And, how the convergence of affordable, accessible technologies is enriching and empowering people’s lives.

Held September 25–28, 2008 in New York City, DigitalLife is focused on educating and inspiring consumers, press and retailers. Products include, home entertainment, TVs, consumer electronics, home networking, gaming hardware and software, PCs and laptops, mobile technologies such as phones, PDAs, MP3 players as well as digital culture.

DigitalLife sponsors & exhibitors include Best Buy, Microsoft, Dell, HP, Toshiba, UT Starcom, Pentax, and many more.

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