September 25-26, 2008 | New York, NY
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Past DMW Events
Games & Mobile Forum LA

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Thank You to the 300+ executives who gathered at 2008 NY Games Conference!

The event was a great success with stimulating discussions, debate and networking.

Here are the analyst presentations from the event:
Presentation by Michael Klotz, Games Senior Manager, The NPD Group - Click here to download powerpoint
Presentation by Jen Wu, Entertainment Analyst,
ComScore M:Metrics - Click here to download powerpoint
Presentation by Shawn DuBravac, Chief Economist,
CEA -
Click here to download pdf

Our next Games event, the 3rd annual LA Games Conference, will be held in Los Angeles, April 28-29, 2009 at the Hollywood Roosevelt Hotel. The two-day event will bring together the leading video game publishers and developers, Hollywood media execs, carriers, portals, technology companies, advertising execs, venture capitalists, lawyers and analysts to network, do deals, and share ideas about the future of console, PC, online and mobile games. For more information, visit http://www.lagamesconference.com/ or contact Jay Baage at jay@digitalmediawire.com. A complete list of our upcoming events is at: http://www.dmwmedia.com/events-calendar


The agenda for the 2009 NY Games Conference (Sept. 29- Oct. 1, 2009) will be announced in Spring 2009.

For more information, including details about submitting speakers and sponsorship and exhibitor opportunities, please contact Event Director, Jay Baage at jay@digitalmediawire.com.

2008 Keynotes &
Featured Presentations

John Smedley, President, Sony Online Entertainment LLC Matt Mason, Author, The Pirate's Dilemma
John Smedley
President
Sony Online Entertainment
Matt Mason
Author
The Pirate's Dilemma
Kyle 'kSharp' Miller, Professional Gamer, The CGS Team 3D New York Tony Haugan, Managing Editor, Stripes GAMER
Kyle "kSharp" Miller
Professional Gamer
The CGS Team 3D New York
Tony Haugan
Managing Editor
Stripes GAMER
Justin Ficarrotta
Game Designer
Freeverse


 

2008 Speakers

Dave Andersen, Senior Director of Business Development and Licensing, Activision, Inc. Alex St. John, CEO & Co-Founder, WildTangent, Inc. Ranah Edelin, VP, The Sims Internet Group, EA Jeff Freedman, Director of Strategy and Business Development, Millions of Us / Virtual Greats
 Dave Andersen
Senior Director, Bus. Dev. and Licensing
Activision
Alex St. John
CEO & Co-Founder
WildTangent
Ranah Edelin
VP, Business Development and Marketing
Raptr
Jeff Freedman
Director of Strategy and Business Development
Millions of Us / Virtual Greats
Mark Cullinane, SVP & GM, GSN Advertising Network Dan Porter, SVP, Corporate Development, Virgin USA Matthew Bellows, VP, Consumer Strategy, Vivox Erik Hauser, Founder, Experiential Marketing Forum
Mark Cullinane
SVP & GM
GSN Advertising Network
Dan Porter
SVP, Corporate Development
Virgin USA
Matthew Bellows
VP, Consumer Strategy
Vivox
Erik Hauser
Founder
Experiential Marketing Forum
Michael Cai, Director, Broadband & Gaming, Parks Associates Eric Goldberg, Managing Director, Crossover Technologies Mark Fischer, Principal, Fish & Richardson Joakim 'Jay' Baage, VP, Content, Digital Media Wire
Michael Cai
Director, Broadband & Gaming
Parks Associates
Eric Goldberg
Managing Director
Crossover Technologies
Mark Fischer
Principal
Fish & Richardson
Joakim 'Jay' Baage
VP, Content
Digital Media Wire
Nick Smith, Graphic Designer & Gamer, PWN or DIE Shawn DuBravac, Chief Economist, CEA John Welch, President & CEO, Playfirst
Nick Smith
Founder/Producer
PWNorDIE.com
Dan Scherlis
CEO
Etherplay
Shawn DuBravac
Chief Economist
CEA
John Welch
CEO
Playfirst
Eric Zimmerman, Co-Founder & CEO, gameLab Mike Vorhaus, Managing Director, Frank N. Magid Associates Rob Uhrich, Senior Director, Digital Markets, PaymentOne Ned Sherman, CEO & Publisher, Digital Media Wire
Eric Zimmerman
Co-Founder & Chief Design Officer
Gamelab
Mike Vorhaus
President
Magid Advisors
Rob Uhrich
Senior Director, Digital Markets
PaymentOne
Ned Sherman
CEO & Publisher
Digital Media Wire
Michael Klotz, Games Business Senior Manager, The NPD Group Matt Palmer, EVP & GM, Stardoll.com Aaron Lassila, Senior Director of Branded Entertainment, Double Fusion Craig Sherman, CEO, Gaia Online
Michael Klotz
Games Business Senior Manager
The NPD Group
Matt Palmer
EVP & GM
Stardoll.com
Aaron Lassila
Sr Dir of Branded Entertainment
Double Fusion
Craig Sherman
CEO
Gaia Online
Jason Katz, VP, Global Marketing, Championship Gaming Series Jeremy Monroe, Dir. of Bus. Dev., Sports & Entertainment, North America, Sulake Inc. Jacquie Lane, Vice President, joined C&R Manny Anekal, Global Director, In-Game Advertising Operations, Electronic Arts
Jason Katz
VP, Global Marketing
Championship Gaming Series
Jeremy Monroe
Director of Bus. Dev., Sports & Ent., N.A.
Sulake
Jacquie Lane
Vice President
C&R Research
Manny Anekal
Global Director, In-Game Advertising Operations
Electronic Arts
Jon Radoff, CEO, gamerDNA Kay Gruenwoldt, Head, N.A. Marketing Team, Nokia Games Publishing Brian Dunn, CEO, Brickfish, Inc. Andrew Schneider, President and Co-founder, Live Gamer
Jon Radoff
CEO
gamerDNA
Kay Gruenwoldt
Head, N.A. Marketing Team
Nokia Games Publishing
Brian Dunn
CEO
Brickfish
Andrew Schneider
President and Co-founder
Live Gamer
Michael Kane, Entertainment Features Writer, NY Post Justin Townsend, CEO & Co-Founder, IGA WorldWide Michael Temkin, CTO and EVP of Operations, Hands-On Mobile Justin Kubiak, VP Marketing, Glu Mobile
Michael Kane
Entertainment Features Writer
NY Post
Justin Townsend
CEO & Co-Founder
IGA WorldWide
Michael Temkin
CTO and EVP of Operations
Hands-On Mobile
Justin Kubiak
VP Marketing
Glu Mobile
David Reitman, VP, Content & Entertainment Practice, Switch and Data Mike Hogan, VP Operations, PlayHard Sport Gary Catalano, Operations Manager, Cryptic Studios Robert Norton, VP Business Development, King.com
David Reitman
VP, Content & Ent. Practice
Switch and Data
Mike Hogan
VP, Operations
Play Hard Sports
Gary Catalano
Operations Manager
Cryptic Studios
Robert Norton
Managing Director, N.A.
King.com
Jonathan Strietzel, Co-Founder & Chief Creative Officer, Big Stage Entertainment, Inc. Robert Stevenson, VP, Business Development, Atari Group Min Kim, Vice President of Marketing, Nexon America Michael Worosz, Head of Global Business Development, Massive
Jonathan Strietzel
Co-Founder & CCO
Big Stage Entertainment
Robert Stevenson
VP, Bus Dev & Worldwide Publishing
Atari Group
Min Kim
VP of
Marketing

Nexon America
Michael Worosz
Head of Global Business Development
Massive
(Microsoft)
Michael Bordash, VP, Business Solutions, IPsoft Billy Pidgeon, Research Manager-Games, IDC Consumer Markets Mark Cullinane, SVP & GM, GSN Advertising Network Andy Wong, VP, Technology, K2 Network, Inc.
Michael Bordash
VP, Business Solutions
IPsoft
Billy Pidgeon, Research Manager-Games
IDC Consumer Markets

Sean MacPhedran, Director, Creative Strategy, Fuel Industries

Andy Wong
VP, Technology
K2 Network, Inc.
Sean Kane, Esq., Attorney & Consultant, Drakeford & Kane LLC Chris Phenner, SVP Business Development, Thumbplay Michael Chang, CEO & Co-Founder, Greystripe Wade Tinney, CEO & Co-Founder, Large Animal Games
Sean Kane
Attorney, Consultant
Drakeford & Kane LLC
Chris Phenner
SVP Business Development
Thumbplay
Michael Chang
CEO &
Co-Founder

Greystripe
Wade Tinney
CEO & Co-Founder
Large Animal Games

Fernando Paiz, Executive Producer, Turbine
Fernando Paiz
Executive Producer
Turbine




2008 Agenda

September 25, 2008 - Day 1

11:00AM–12:30PM Exhibitor Set-up
12:30PM–1:15PM Registration & Networking
1:15PM–1:30PM Welcome to the Conference
Ned Sherman, CEO & Publisher, Digital Media Wire
1:30PM–2:25PM Top Gaming Trends -
Analyst Presentations

Three leading analysts kick-off the day’s discussions with an overview of the latest research that reflects and illustrates the current state of gaming and the directions in which the industry is heading, including: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers.

PRESENTERS
1:30pm – 1:45pm
Shawn DuBravac, Chief Economist, CEA

1:45pm – 2:00pm
Michael Klotz, Games Bus. Senior Manager, The NPD Group

2:00pm – 2:15pm
Jen Wu, Entertainment Analyst, ComScore M:Metrics

Q&A Moderator (2:15pm - 2:25pm)

Ned Sherman, CEO & Publisher, Digital Media Wire
2:30PM–3:15PM
PANEL 1
Debate Club: 
Is the Console Entertainment Hub of the Future or Fighting to Stay Alive?

Some argue that the console with its powerful operating system is destined to be the entertainment hub of the digital home, interfacing with the PC, TV, set-top box and mobile devices, while others argue that the console's death is imminent. Structured as a formal academic debate over the future of the console and what role it will play in the digital home, panelists are divided into two teams that are either pro or con console gaming. Each team will be given 10 minutes for initial arguments and 5 minutes for rebuttals. The audience will determine the winner via text messaging. Some of the topics the teams will discuss include the role of the console, the PC, set-top boxes and mobile devices. Who will be the winners and losers in a fully connected world? This is one session that you don’t want to miss. Sparks are sure to fly!

Con-Console Position
Alex St. John, CEO & Founder, Wild Tangent
John Welch, CEO & Co-Founder, Playfirst

Pro-Console Position
Justin Townsend, CEO & Co-Founder, IGA WorldWide
Robert Stevenson, VP, Bus Dev & WW Publishing, Atari Group

Moderator

Mike Vorhaus, President, Magid Advisors
3:15PM–3:45PM Refreshment & Networking Break
3:45PM–4:30PM
PANEL 2
Get a (Virtual) Life!
The Challenges and Opportunities For Monetizing Virtual Worlds and MMOGs

The lines between social networks, virtual worlds and games are blurring - so how do you monetize these new social gaming environments? This panel will discuss the relative effectiveness of premium subscriptions, sales of music, video and virtual goods and ad supported content. What is working and what isn’t? How are brand marketers and their agencies navigating this new space? How do advertisers measure ROI and the effectiveness of these new and relatively untested campaigns? How do you handle license and rights issues as well payments effectively? This group of panelists will share their experiences with different business models as well as give advice for how to make smart marketing investments in this ever-changing landscape.

Panelists
Craig Sherman, CEO, Gaia Online
Matt Palmer, EVP & GM, Stardoll
Andrew Schneider, President & Co-founder, Live Gamer
Rob Uhrich, Senior Director, Digital Markets, PaymentOne
Sean Kane, Attorney & Consultant, Drakeford & Kane LLC
Jeff Freedman, Dir of Strategy and Bus Dev, Millions of Us / Virtual Greats
Moderator
Eric Goldberg, Managing Director, Crossover Technologies
4:30PM–5:15PM
PANEL 3
Reality Check!
Q&A with Panel of Teen Gamers

Talking to Teens: A conversation related to specific attitudes and habits of teen gamers. Hear directly from the mouths of some of your biggest and most loyal consumers...Teens. Meet teens from C&R's TeensEyes panel, and listen to them tell it like it is. In order to successfully engage this demographic, we must attempt to see things through their eyes. Topics covered in the live discussion will include:
  • Elements of Teen Appeal: A day in the life of today's teens and their activities.
  • Insight into what gaming is to them, what they like, what they don't like, what they want more of, and what they can stand to live without.
  • Understand the key to creating appropriately targeted games, brand partnerships and marketing campaigns that appeal to this audience.
  • Marketing To The Demographic: A mix of perspectives on a variety of aspects of young adult perceptions about various consumer categories and behaviors.
Sponsored by:

Moderator
Jacquie Lane, VP, C&R Research
5:15PM–5:45PM Keynote
iPhone Games: Bum-Rushing New Platforms For Fun and Profit

Justin Ficarrotta, Game Designer and Programmer, Freeverse
5:45PM–7:00PM Cocktail Reception

September 26, 2008 - DAY 2

8:30AM–9:00AM Registration, Breakfast & Networking
9:00AM–9:15AM Opening Remarks
9:15AM–9:45AM Keynote
John Smedley, President, Sony Online Entertainment
9:45AM–10:30AM
PANEL 1
Games of Tomorrow
and the Future of MMOGs

The success of the massively multiplayer online games genre is undeniable. This panel of gaming heavyweights will share their views and predictions on MMOGs and the games of tomorrow. What can we expect for the games of the future? What platform is best suited for this form of social gaming? Which aspects of gaming will remain constant? Is the evolution of gaming in countries such as Korea and China a sign of things come?

Panelists
Fernando Paiz, Executive Producer, Turbine
Jon Radoff, CEO, gamerDNA
John Smedley, President, Sony Online Entertainment
Matthew Bellows, VP, Consumer Strategy, Vivox
Jonathan Strietzel, Co-founder/CCO, Big Stage Entertainment
Min Kim, VP, Marketing, Nexon America
Moderator
Michael Cai, Director, Broadband/Gaming, Parks Associates
10:30AM–11:00AM Refreshment & Networking Break
Sponsored by:
11:00AM–11:45AM
PANEL 2
How to Win The Social Game -
Harnessing the Power of Online Communities & Social Networks

If the key to reaching the youth generation of today is to go to where they are, then online communities and social networks are sure to become central to marketing strategies, brand-building and media and entertainment experiences in the 21st century. What are the opportunities for social networks to intersect with the next generation of games and interactive entertainment? How can games and interactive entertainment incorporate features such as user-generated content, sharing, rewards and referral programs? How are social networks incorporating game play? How do you monetize these new social gaming environments? What's happening with virtual worlds? This panel of executives from social networks, technology and games companies will tackle these questions and more.

Panelists
Brian Dunn, CEO, Brickfish
Ranah Edelin, VP, Bus. Dev. & Marketing, Raptr
Dan Porter, SVP, Corporate Development, Virgin USA
Nick Smith, Founder & Producer, PWNorDie.com
Wade Tinney, CEO & Co-Founder, Large Animal Games
Moderator
Mark Fischer, Principal, Fish & Richardson
11:45AM–12:30AM
PANEL 3
Games as a Marketing Tool - Connecting Brands with the Favorite Medium of the Millennial Generation
This panel of advertising, brand and games executives will discuss opportunities for advertisers and brands to reach consumers through the games, virtual worlds and social networks. How are brand marketers and their agencies navigating this space? What advertising campaigns work in games and online communities? How are consumers reacting to ads in games? How are advertising executives working with game developers? What are the opportunities and challenges in incorporating advertising and brands into games and online communities? On the other side of the coin, how can game companies generate revenue and free mass advertising by incorporating digital game content into brand advertising?

Panelists
Dave Anderson, Senior Dir., Bus. Dev. & Licensing, Activision
Manny Anekal, Global Dir, In-Game Ad Ops, Electronic Arts
Jeremy Monroe, Director, Bus. Dev., Sports & Ent, N.A., Sulake
Aaron Lassila, Sr Dir of Branded Ent., Double Fusion
Jason Katz, VP, Global Mkting, Championship Gaming Series
Michael Worosz, Head, Global Bus Dev, Massive (Microsoft)
Moderator
Erik Hauser, Founder, Experiential Marketing Forum
12:30PM–1:30PM Lunch
1:30PM–2:15PM PANEL 4 Mass Market Gaming -
What's Next For The Casual Games Industry?

Casual games are growing in popularity due in part to their availability on multiple platforms - mobile, Internet, handhelds, PCs and consoles - and new market entrants who are making a big push in the space. This panel will discuss the opportunity in casual gaming with a focus on innovation, pricing and distribution models. What has changed in the last year? What changes can we expect in the coming year? What innovations will fuel growth? How are new consumers being targeted? What business models are working? Who are the new market entrants? What is the outlook for product placement, in-game advertising, and advergaming? What is the future for online casual games?

Panelists
Mark Cullinane, SVP and GM, GSN Ad Network/WorldWinner
Robert Norton, Managing Director, North America, King.com
John Welch, Co-Founder & CEO, Playfirst
Eric Zimmerman, Co-Founder/Chief Design Officer, Gamelab
Moderator
Billy Pidgeon, Research Mgr-Games, IDC Consumer Mkts
2:20PM–2:35PM Gamers in the Military
Special presentation by:
Tony Haugan, Managing Editor, Stripes GAMER
Stripes GAMER is published by Stars and Stripes, the independent newspaper for the U.S. military community worldwide
2:40PM–2:55PM Life as a Pro Gamer
Kyle "kSharp" Miller,
Professional Gamer, The CGS, Team 3D New York
Interviewed by:
Michael Kane, Entertainment Features Writer, NY Post
3:00PM–3:20PM Piracy and Games - How Game Companies Can Compete with Pirates
Special presentation by:
Matt Mason, Author, The Pirate's Dilemma
3:20PM–3:45PM Refreshment & Networking Break
3:45PM–4:30PM
PANEL 5
Making Games Work -
The Importance of Online Game Infrastructure Deployment

As more and more games go online, it is of critical importance to make sure that games actually work. Today's gaming companies are challenged with a tremendous complexity in terms of development and deployment of MMOGs and game infrastructures. This is a process which involves hardware platform vendors, data centers, ongoing support services, as well as city, state, and federal governments. All of these elements supporting an online game have the potential to break in a way that can take the game, or part of the game, offline. Some of these elements are under the control of the developer, some are under the control or influence of the hosting provider, and some are outside of anyone's control. This panel will give you an insider look under the hood of the growing online game industry. You will walk away with a better understanding of the stakes involved and the challenges and opportunities facing the games industry.

Panelists
Mike Hogan, VP of Operations, PlayHard Sports
Gary Catalano, Operations Manager, Cryptic Studios
Michael Bordash, VP, Business Solutions, IPsoft
Andy Wong, VP of Technology, K2 Network, Inc.
Moderator
David Reitman, VP, Content & Ent. Practice, Switch and Data
4:35PM–5:20PM
PANEL 6
Games on the Go - Challenges & Opportunities In Creating and Distributing Mobile Games
By some estimates, mobile games is a $3.3 billion industry and forecasted to increase to $10 billion by 2009, yet there are challenges that need to be collectively overcome for the industry to progress to a mass market phenomenon. This panel of decision-makers in the mobile games value chain will discuss the state of the industry with a focus on innovation, pricing, new devices, marketing and distribution models for mobile games. What has changed in the last year? What changes can we expect in the coming year? What factors are driving and hindering the industry? How is the mobile games market working with successful online games and brands to grow the mobile games market? Is a licensed game or branded title needed to succeed in the current mobile games market? When can we expect to see a more reasonable ecosystem for developers and publishers to bring games to market?

Panelists
Kay Gruenwoldt, Head, N.A. Mktg, Nokia Games Publishing
Justin Kubiak, VP Marketing, Glu Mobile
Sean MacPhedran, Director, Creative Strategy, Fuel Industries
Michael Temkin, CTO and EVP of Ops, Hands-On Mobile
Chris Phenner, SVP, Business Development, Thumbplay
Michael Chang, CEO & Co-Founder, Greystripe
Moderator
Dan Scherlis, CEO, Etherplay
 
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Digital Media Wire, Inc. launched in early 2000 with a simple yet compelling proposition to provide busy executives with a daily briefing of the most important news stories about the business of digital media. On July 20, 2000, we published the first issue of Digital Media Wire Daily — our daily email newsletter dedicated to objective coverage of news stories about the convergence of media, entertainment and technology. Today, we are a full scale media company that owns and produces 9 major conferences, publishes 6 daily newsletters and 3 directories, and operates the popular www.dmwmedia.com news and community portal.