September 30, 2009 | New York, NY
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For help or to register by phone: 310.855.0033 x0

Museum of Jewish Heritage
36 Battery Place, New York, NY 10280


Hotel Information
Please call the Ritz Carlton, Battery Park at 800-241-3333 and mention the group "Digital Media" to make a reservation at special group rate of $299.

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Sponsor Info.

Hotel List

Sponsors & Media Partners

Davis Wright Tremaine LLP

Parks Associates

Latest Games Industry News


Photos From Past Events


If you want to bring friends and colleagues that are not attending NYGC to the after party on September 30th at 230 Fifth Ave Rooftop Garden, they can buy tickets for $10 HERE
(2009-09-16): Our Room Block at Ritz Carlton is almost sold out, if you need a room, also try Embassy Suites Hotel, which had rooms available at $279 today.
(2009-09-11): After party on September 30 will take place at 230 Fifth Ave Rooftop Garden, 7-9pm. NY Games badge holders receive free admission. More info to come!
(2009-09-10): Tal Kerret, CEO & Co-Founder, Oberon Media
to keynote on "The State of The Casual Games Industry"
We are pleased to announce a VIP invite-only pre-conference cocktail reception hosted by the Consulate General of Sweden at an exclusive Upper East Side venue on the evening of September 29th. Speakers as well as the first 50 registered attendees for New York Games Conference who RSVP will be able to attend when invites are extended in the week before the conference.
(2009-09-01): Take-Two Interactive CEO Ben Feder and NTT DoCoMo USA President & CEO Masaaki Maeda added to speaker roster for event.

> REGISTER NOW at Special $599 Rate ($100 OFF)
For more information, including speaker, sponsorship and exhibitor opportunities, contact our Event Director, Jay Baage at

2009 Speakers

Ben Feder
Take-Two Interactive Software

Masaaki Maeda
President & CEO

Tal Kerret
Chairman of the Board
Oberon Media

Michael Worosz, Head of Global Business Development, Massive
Chris Petrovic
GM, Digital Media
Michael Worosz
Vice President of
Business Development
CBS Interactive —
Games and Music

Simon Jeffery
Chief Publishing Officer

Vish Makhijani
Gerardo Capiel
VP, Product
MySpace Open Platform
John Vechey
Co-Founder and Head of
Social Games Studio
Popcap Games
Alex Bubb
Senior Partner Manager, Games and Media
Eric Goldberg
Managing Director
Crossover Technologies
Nanea Reeves
Senior Vice President
EA Online Group
Wade Tinney, CEO & Co-Founder, Large Animal Games
Matt Liszt
VP, Global Product
Glu Mobile
David Reitman
VP, Content & Ent. Practice
Switch and Data
Wade Tinney
CEO & Co-Founder
Large Animal Games
Eric Zimmerman, Co-Founder & CEO, gameLab
Niranjan Nagar
Chief Game Operations Officer
Eric Zimmerman
Co-Founder &
Chief Design Officer
Adam Caplan
Super Rewards
Kyu Lee
Mitch Liu
Co-founder and VP
Offerpal Media
Ned Sherman
CEO and Publisher
Digital Media Wire

David Freeman
The Freeman Group

James Green
Giant Realm
Jay Eum
Co-Founder &
Managing Director
TransLink Capital
Jay Baage
VP of Content
Digital Media Wire

Tom Akel
Supervising Producer
MTV Networks
Michael Chang
CEO & Co-Founder
Dan Jansen
CEO & Co-Founder
Virtual Greats
Mike Vorhaus
Magid Advisors
Sebastien de Halleux
Co-Founder & COO
Sanjay Sarathy
SVP, Marketing
Brandon Van Slyke
Game Designer
Vicarious Visions
(Activision Blizzard)
Jonathan Epstein
President & CEO
Double Fusion
Hill Ferguson
VP Product  Management
& Marketing
Andrew Sheppard
Executive Producer,
Interactive Media
hi5 Networks
Peter Blacklow
Digital, GSN
Anders Evju
VP, Bus Dev & Partner
Relations, Americas

Oberon Media
Billy Pidgeon
Game Changer Research
Fernando Paiz
Executive Producer
Martyn Brown
Studio Director
Cindy Cook
Former Chief Strategy
Officer and CMO

Vivendi Games
Robert Driscoll
Davis Wright Tremaine LLP
Michael Klotz, Games Business Senior Manager, The NPD Group
Robert Levitan
CEO and Co-founder
Pando Networks
Kenny Rosenblatt
CEO and Co-Founder
Michael Klotz
Games Business
Senior Manager

The NPD Group
Matthew Bellows
VP, Consumer Strategy
Justin Smith
Founder and Editor
Inside Social Games
Tom Dusenberry
Dusenberry Entertainment
Director and Advisor
 Nelson Boyce
SVP, Digital Ad Sales
MTV Networks
Kids & Family Group
Ian Swanson
Co-Founder and CEO
Michael Cai
Vice President, Video Games
 Rob Goldberg
Founder and CEO
GMG Entertainment
Paul Bunch
Project Development Director
SEE Virtual Worlds
Gordon Bellamy
Sr. Producer,
Emerging Media
Min Kim, Vice President of Marketing, Nexon America
Nicholas Perrett
CEO and Co-founder
4mm Games
Jeff Anderson
Founder and CEO
Quick Hit
Min Kim
Nexon America
Joost van Dreunen
Managing Director
SuperData Research
Jason Citron
Founder & CEO
more to come....    

A Day of Power Networking with Leaders in the Exploding Games and Connected Entertainment Industries! Past Games Conference Attendees come from the following Companies and Organizations: Activision, EA, IGN Entertainment, Mattel, Alcatel-Lucent, Microsoft, THQ, Warner Music, Benchmark Capital, Facebook, Sony Television, Paramount, CNBC, PR Newswire, Reed Business Information, EdgeCast Networks, Best Buy, PopCap, Lionsgate, MySpace, Exponential Entertainment, SNL Kagan, Entertainment Hollywood, PC Gaming Magazine, LA Business Journal, Home Media Magazine, Game Reviews, CBS Television, Hands-On Mobile, Greystripe, Glu Mobile, MTV Networks, Nickelodeon Kids and Family Games Group, Variety, Turbine, Sony Online Entertainment, Sony Computer Entertainment (Playstation), KOCE-TV (PBS), LA Times, Nokia, UK Trade & Investment, Digonex Technologies, Technicolor, GSN Digital, Deloitte, Glow Interactive, Parature, Aria Systems, Inc, SuperRewards, Playdom, Unilever, Product Madness, and many more...

2009 Agenda

Registration, Coffee & Networking

Welcome to the Conference

Ned Sherman, CEO & Publisher, Digital Media Wire
Jay Baage, Event Director, NY Games Conference

Top Gaming Trends - Analyst Presentations

Leading game industry analysts kick-off the day's discussions with an overview of the latest research that reflects and illustrates the current state of gaming and the directions in which the industry is heading, including: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers.

Michael Klotz, Games Business Senior Manager, The NPD Group, Inc.
Joost van Dreunen, Managing Director, SuperData Research
Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire

"The State of The Casual Games Industry"
Tal Kerret, Chairman of the Board Co-Founder, Oberon Media
The casual games industry has rapidly evolved from the days of single-player solitaire into a mighty, multi screen, multi-billion dollar global business. As the casual gaming industry continues to grow, more and more multi-platform, social networking and revenue driving opportunities continue to present themselves. Oberon Media CEO Tomer Ben-Kiki will discuss the state of the casual game business for those looking to obtain the latest data on the fastest growing segment in gaming, those looking to make an impact on as many screens as possible, as well as discuss the continued growth of the casual games industry in the future.

NETWORKING BREAK & *Delegate Roundtables - Join a Discussion Group*
Delegate roundtables are led by attendees and speakers who volunteer to moderate discussions around specific topics. Sign up for the roundtable of your choice at the registration table. Discussion groups will fill-up fast, so please make sure to sign up when you arrive. Each group will meet at a designated roundtable (signs will mark the topic for each table) at 10:45am. If you are registered for the event and would like to volunteer to moderate one of the discussions below or propose a new topic to moderate, please contact
Discussion Topics:

  • "Building Communities: Getting Customers to Invest in Your Brand" - moderated by Tony Hynes, Director of Marketing, Promethium Marketing
  • "Fresh Ideas or Fresh Meat? How to Foster a Better Blend of Industry-Ready New Hires" - moderator Brett Phares, Assist. Professor, Media Arts, Marist College
  • “Gaming Metrics - An Inside Look at the Metrics of Monetization” - moderated by Noah Kagan, President, Gambit
  • “The Impact of Virtual Goods in Online Games” - moderated by Brian Balfour, Co-Founder and VP of Marketing, Viximo
  • "XBLA, PSN, and iPhone, Oh My! Creating New IP for New Markets", moderated by Coray Seifert, Game Designer, THQ Inc. | Kaos Studios, Board of Directors, IGDA

11:15AM–12:00PM PANEL 1
Creating Cutting-Edge Games on the East Coast and Beyond!

In recent years there has been an increase in the numbers of creators and game developers who are on the cutting-edge of innovation within the industry. Where is the money flowing for development studios? How are game creators and developers distinguishing themselves from one another? What platforms and which types of games are the most exciting and provide the most opportunities for game developers today? How will they meet the challenge successful games that grip players’ hearts and guts in 2010 and beyond?

Tom Akel, Supervising Producer, MTV Networks
Wade Tinney, CEO & Co-Founder, Large Animal Games
Eric Zimmerman, Game Designer / Co-Founder, Gamelab
Brandon Van Slyke, Game Designer, Vicarious Visions (an Activision Blizzard studio)
Martyn Brown, Studio Director, Team17 Software
Moderator: David Freeman, CEO, The Freeman Group

Ben Feder, CEO, Take-Two Interactive Software
Interviewed by: Mike Vorhaus, President, Magid Advisors

Lunch Buffet in the 2nd Floor Events Hall

Masaaki Maeda, President & CEO, NTT DOCOMO USA


2:15PM–3:00PM PANEL 2
Disc or No Disc: New Forms of Game Distribution
Videogames are an important part of the migration of content "into the cloud." But despite the disruptive impact the internet is having on traditional retail, physical goods aren’t likely to disappear any time soon. What new forms of distribution work for different types of games? Which devices are going to be driving the future growth of the gaming business? This panel will give you an overview of current trends, provide relevant real-life case-studies and give you the unfiltered truth of technological opportunities and challenges facing the games industry in a digital age.

Jay Eum, Co-Founder & Managing Director, TransLink Capital
Anders Evju, VP, Business Development & Partner Relations, Oberon Media
Robert Levitan, CEO, Pando Networks

Chris Petrovic, GM, Digital Media, GameStop
Nicholas Perrett, CEO and Co-founder, 4mm Games
Moderator: Michael Cai, Vice President, Video Games, Interpret


2:15PM–3:00PM PANEL 3
Free, Pay-to-Play and Subscription Models for Games
Videogames account for the largest portion of paid online content, well ahead of other forms of content, such as movies/video and news. Lazard Capital Markets forecasts that online games will generate more than $11 billion in revenues this year, up from $3 billion in 2005, accounting for around 25 percent of global game sales. While subscriptions have proven a very successful model for games such as World of Warcraft, it might not be suitable for other online games. When it comes to mobile games and casual games, a model has emerged with a free version of the game and a paid version for those who are interested in upgrading. Is there enough money to go around for subscriptions? Is advertising a viable option? What hybrid models are emerging? This panel of game experts will give you a glimpse into the future of game monetization and provide many good ideas for what models will work for your products/services.

Sanjay Sarathy, SVP, Marketing, Vindicia
Peter Blacklow, President, WorldWinner / EVP, Digital, GSN
Fernando Paiz, Executive Producer, Turbine
Cindy Cook, Former CSO & CMO, Vivendi Games
Michael Worosz, VP, Business Development, CBS Interactive - Games and Music
Moderator: Mike Vorhaus, President, Magid Advisors


Refreshment & Networking Break



3:30PM-4:15PM PANEL 4
Making Online Games Work – Looking Under the Hood of an Exploding Service Business
As more and more games go online, they are reliant on a robust infrastructure to provide a good user experience. Today's gaming companies are challenged with a tremendous complexity in terms of development and deployment of MMOGs and game infrastructures. This is a process which involves hardware platform vendors, data centers, ongoing support services, as well as city, state, and federal governments. All of these elements supporting an online game have the potential to break in a way that can take the game, or part of the game, offline. Some of these elements are under the control of the developer, some are under the control or influence of the hosting provider, and some are outside of anyone's control. This panel will give you an insider look under the hood of the growing online game industry. You will walk away with a better understanding of the stakes involved and the challenges and opportunities facing the games industry.

Nanea Reeves, SVP, Online, Electronic Arts
Niranjan Nagar,Chief Game Operations Officer, Outspark
Kenny Rosenblatt, CEO and Co-Founder, Arkadium
Min Kim, Director, Nexon America
Jeff Anderson, Founder and CEO, Quick Hit
Moderator: David Reitman, VP, Content & Ent. Practice, Switch and Data


3:30PM-4:15PM PANEL 5
Micro Transaction Models for Online Games, Social Networks and Virtual Worlds
There is a growing consensus that successful online games companies, social networks and virtual worlds need to complement advertising and freemium with a virtual goods micro-transaction business model. Hi5 has announced its own virtual currency. Facebook is now implementing “credits” and MySpace seems to be working on their own payments platform. The selling point is higher user monetization relative to advertising revenues because of the type of engagement that occurs in social communities and games, but what challenges face companies trying to enter this space and what models will emerge as the most successful?

Adam Caplan, President, Super Rewards
Dan Jansen, CEO & Co-Founder, Virtual Greats
Hill Ferguson, VP of Product Management & Marketing, Zong
Andrew Sheppard, Executive Producer of Interactive Media, hi5 Networks
Mitch Liu, Co-founder and Vice-President, Offerpal Media
Rob Goldberg, Founder and CEO, GMG Entertainment
Moderator: Matthew Bellows, VP, Consumer Strategy, Vivox



4:20PM-5:00PM PANEL 6
Viral Gaming – Innovations in Promoting and Distributing Games Online
What makes a successful game for social networking platforms such as Facebook or MySpace? How important is the social factor in gaming? Will we see casual massively multiplayer games anytime soon? How can games and interactive entertainment incorporate features such as user-generated content, sharing, rewards and referral programs? How do you monetize these new social gaming environments? This panel of executives from social networks, technology and games companies will tackle these questions and more.

Sebastien de Halleux, Co-Founder & COO, Playfish
Gerardo Capiel, VP, Product, MySpace Open Platform
John Vechey, Co-Founder & Head of Social Games Studio, Popcap Games
Justin Smith, Founder and Editor, Inside Social Games
Vish Makhijani, COO, Zynga
Moderator: Eric Goldberg, Managing Director, Crossover Technologies


4:20PM-5:00PM PANEL 7
Monetization 2.0 – In-Game Ads and Opportunities for Madison Avenue to Leverage the Gaming Experience
This panel of advertising, brand and games executives will discuss opportunities for advertisers and brands to reach consumers through the games, virtual worlds and social networks. How are brand marketers and their agencies navigating this space? What advertising campaigns work in games and online communities? How are consumers reacting to ads in games? How are advertising executives working with game developers? What are the opportunities and challenges in incorporating advertising and brands into games and online communities? On the other side of the coin, how can game companies generate revenue and free mass advertising by incorporating digital game content into brand advertising?

Jonathan Epstein, CEO, Double Fusion
James Green, CEO, Giant Realm
Robert Driscoll, Partner, Davis Wright Tremaine LLP
Nelson Boyce, SVP, Digital Ad Sales, MTV Networks Kids & Family Group
Ian Swanson, Co-Founder and CEO, Sometrics
Moderator: Gordon Bellamy, Senior Producer, Emerging Media, yU+co



Game Showcase: Some of the most progressive games companies show you demos of the latest in gaming

Tom Dusenberry, Founder, Dusenberry Entertainment; Director & Advisor, Robonica
Paul Bunch, Creative Director, SEE Virtual Worlds
Jason Citron, Founder & CEO, OpenFeint
Moderator: Jay Baage, Event Director, NY Games Conference


5:05PM-5:50PM PANEL 8
Mobile Games – What are the Latest Trends in Games for the Third Screen?
Mobile games is already a multi-billion dollar industry, yet there are challenges that need to be collectively overcome for the industry to progress to a true mass market phenomenon. This panel of decision-makers in the mobile games value chain will discuss the state of the industry with a focus on innovation, pricing, new devices, marketing and distribution models for mobile games. Is the iPhone model the way of the future for the rest of the business? Among the thousands of applications available for the Apple iPhone and iPod Touch, many are games, but what does it take to develop a successful iPhone game and for users to be made aware of it, since you can pay Apple to promote your applications? How are the operators working with publishers to allow mobile games to really take off? What factors are driving and hindering the industry? How is the mobile industry working with successful online games and brands to grow the market? Is a licensed game or branded title needed to succeed in the current mobile games market?

Michael Chang, CEO & Co-Founder, Greystripe
Kyu Lee, President, Gamevil
Matt Liszt, VP, Global Product Marketing, Glu Mobile
Alex Bubb, Senior Partner Manager, Games and Media, Nokia
Simon Jeffery, Chief Publishing Officer, ngmoco
Moderator: Billy Pidgeon, Principal, Game Changer Research


Cocktail Reception and After Party (Free attendance with NY Games Badge)
230 Fifth Ave Rooftop Garden
Free Admission for Badge holders. Guest Tickets for $10

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Digital Media Wire, Inc.
8721 W. Sunset Blvd. P8
Los Angeles, CA 90069
ph. 310-855-0033

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About NY Games

The most influential decision-makers in the digital media industry gather at NY Games Conference to network, do deals, and share ideas about the future of games and connected entertainment. NY Games Conference – now in its 3rd year – features lively debate on timely cutting-edge business topics. Executives from publishers, developers, advertising, investment firms, social networks, technology providers and content companies mingle together at this top industry event.

About DMW

Digital Media Wire, Inc. launched in early 2000 with a simple yet compelling proposition to provide busy executives with a daily briefing of the most important news stories about the business of digital media. On July 20, 2000, we published the first issue of Digital Media Wire Daily — our daily email newsletter dedicated to objective coverage of news stories about the convergence of media, entertainment and technology. Today, we are a full scale media company that owns and produces 9 major conferences, publishes 6 daily newsletters and 3 directories, and operates the popularar news and community portal.

Advisory Board
PopCap Games
President & CEO
Double Fusion
Managing Director
Crossover Technologies
Senior Director, Gaming Group
QUALCOMM Internet Services
Senior Vice President
EA Online Group
Eric Zimmerman, Co-Founder & CEO, gameLab
Co-Founder & Chief Design Officer
VP, Content & Ent. Practice
Switch and Datata
CEO & Publisher
Digital Media Wire
Founder & Chair
NY Games Conference
VP of Content
Digital Media Wire
Event Director
NY Games Conference

“I appreciate the effort to put together this event and I was very excited to see a games conference held in NYC. I found the piracy lecture and the pro-gamer interview to be the most interesting segments.”
Sande Chen, Grammy and WGA Award Nominee, Game Writer/Designer; Co-author of "Serious Games: Games That Educate, Train and Inform”

“Our panel at NY Games was one of the better ones I’ve participated on. We look forward to future events. I thought the venue was great”
Brian Dunn, Former CEO, Brickfish

“I had a great time at NY Games”
Matt Palmer, GM and EVP, Stardoll Entertainment

“I thought the panels at NY Games were nicely done and the ones I attended had good moderators that fostered quality discussions. The Q&A via text is a nice touch as well”
Kim Easton, Marketing Manager, Fish & Richardson P.C.

“Great event! (NY Games)”
Isaac Larbi, CEO - US, SVP Strategic Partnerships and Sales, Worldwide Sofatronic

“Well done! (NY Games)”
Craig Sherman, CEO, Gaia Online

“Thanks very much for being such an excellent host. The best part of these shows is meeting new people in a fun, relaxed atmosphere. I met with several people that greatly enjoyed your successful event.”
David Klein, Director, New Media, Interpret

“Thank you for providing all of us a wonderful opportunity to network and enjoy. I believe it was a great format for those to make new relationships”
Sande Chen, Grammy and WGA Award Nominee, Game Writer/Designer; Co-author of "Serious Games: Games That Educate, Train and Inform"

“LA Games Conference was a great success for us. It was an extra bonus to meet our celebrity members, but more importantly, we were able to connect with our signatories. Looking forward to working with you on future events.”
Llyanne Kichaven, SAG

“I appreciate the effort to put together this event and I was very excited to see a games conference held in NYC. I found the piracy lecture and the pro-gamer interview to be the most interesting segments.”
Sande Chen, Grammy and WGA Award Nominee, Game Writer/Designer; Co-author of "Serious Games: Games That Educate, Train and Inform”

“LA Games Conference was a great success for us. It was an extra bonus to meet our celebrity members, but more importantly, we were able to connect with our signatories. Looking forward to working with you on future events.”

DMW/Nordic Game Lounge was “the best part of E3 for me”
John Bates, Business Development & Strategic Marketing, Entropia Universe

"Great format, well run"
Hanna Pantle, AVP, Corporate and Media Relations, BMI

“Really enjoyed the international presence”
Linda Arellano, Coordinator, Digital Content Lab
American Film Institute