September 21, 2010 | New York, NY
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Museum of Jewish Heritage
36 Battery Place, New York, NY 10280


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Event Updates

(09.17.10) Pre-Registration Rate extended to Monday, September 20th!
Connect with other attendees and follow the discussions and presentations at the event with Twitter hashtag #NYGC!
Afterparty 7-9PM sponsored by Hi5 and Arkadium to be held at the fantastic rooftop bar 230 Fifth and features an open bar and hors d'oeuvres.
New speakers confirmed from Microsoft Halo,, Powerhead Games, PayPal, IMVU, and many more leading companies.
(08.09.10) Tal Kerret, Chairman & Co-Founder, Oberon Media, to keynote on "All Games Are Going Social." Founded in 2003, Oberon Media is headquartered in New York with offices across North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners. Oberon Media has access to 100's of millions of users -- and growing every month
(08.05.10) New speakers confirmed from THQ, ngmoco, MocoSpace, InComm and many more leading companies.
(07.22.10) Steven Chiang, President, Studios, Zynga, to to do 1-on-1 Keynote Interview with Mike Vorhaus, President of Magid Advisors.
(07.19.10) Alex St. John, President and Chief Technology Officer, Hi5, and founder of one of the world's largest online gaming sites, WildTangent, and a lead creator of Microsoft's DirectX gaming platform, to deliver Keynote Presentation. Founded in 2003, hi5 today is among the top 20 largest web sites in the world and the leading destination site focused on social gaming and entertainment.
(07.17.10) New speakers confirmed from Sony Playstation Network, IGN, EA Online, MySpace, Large Animal Game, Arkadium and many more leading game companies.

For more information, including speaker, sponsorship and exhibitor opportunities, contact our Event Director, Jay Baage at

A Day of Power Networking with Leaders in the Exploding Games and Connected Entertainment Industries! Past Games Conference Attendees come from the following Companies and Organizations:
Activision, EA, IGN Entertainment, Mattel, Alcatel-Lucent, Microsoft, THQ, Warner Music, Benchmark Capital, Facebook, Sony Television, Paramount, CNBC, PR Newswire, Reed Business Information, EdgeCast Networks, Best Buy, PopCap, Lionsgate, MySpace, Exponential Entertainment, SNL Kagan, Entertainment Hollywood, PC Gaming Magazine, LA Business Journal, Home Media Magazine, Game Reviews, CBS Television, Hands-On Mobile, Greystripe, Glu Mobile, MTV Networks, Nickelodeon Kids and Family Games Group, Variety, Turbine, Sony Online Entertainment, Sony Computer Entertainment (Playstation), KOCE-TV (PBS), LA Times, Nokia, UK Trade & Investment, Digonex Technologies, Technicolor, GSN Digital, Deloitte, Glow Interactive, Parature, Aria Systems, Inc, SuperRewards, Playdom, Unilever, Product Madness, and many more...


Alex St. John, President and Chief Technology Officer, Hi5

Alex leads all product strategy, design, development and operations at hi5. Previously, he was CEO and co-founder of WildTangent, the world’s largest privately held game network with over 30 million monthly uniques. During his tenure, WildTangent developed a unique and highly successful micro-currency based economy and pioneered several technologies for online game publishing. Previously, Alex was responsible for Microsoft's multimedia strategy. He was one of the principal creators of Microsoft's DirectX technology, which become the foundation for all Windows multimedia applications, 3D graphics, media players, and casual multiplayer games, as well as thousands of PC and Xbox games. Alex has an honorary degree from the DigiPen Institute of Technology, and also advises the University of Washington on its technical degree programs and Tech Transfer department.

Steve Chiang, President, Studios, Zynga

Steve brings 17 years of gaming experience to his role at Zynga as a leader in building and scaling teams around development and operation. Steve previously spent 15 years at Electronic Arts where he was most recently the senior vice president and group general manager for EA SPORTS. Steve oversaw Madden NFL, one of the all-time bestselling video game franchises in North America. Under his tenure, EA SPORTS developed many of its popular titles, including NCAA Football, FIFA Soccer, NBA Live, and NHL. Steve worked with the web teams to re-launch and create Tiger Woods PGA Tour Online. Steve was a co-founder for Tiburon Entertaniment, which was acquired by Electronic Arts in 1998.

Steve graduated fro Columbia University with a degree in electrical engineering.

Tal Kerret, Chairman of the Board, Co-founder & Head of Strategic Partnerships, Oberon Media

Tal is the Chairman and Co-Founder of Oberon Media, Inc., the leading multi-platform social and casual games solution provider. Prior to forming Oberon Media in 2003, Mr. Kerret was the CEO and co-founder of RichFX, Inc., a front-end solution & technology provider for e-commerce sites. Prior to that, he served as an officer at one of the top technology units in the Israeli Defense Forces.

Tal will be discussing the rise of social networking games in his presentation, "All Together Now : How All Games Will Be Social" — As social network games grab everyone’s attention, a revolution is happening across the game industry. Not only are social games expanding outside of social networks, but previously unconnected game experiences are becoming integrated with users’ social graphs. Games are quickly losing their status as solitary experiences and opening up new audiences and ways to spread the word about their IP. Tal will share current trends, the advantages and pitfalls of this move to social and how developers can make the most of it.

2010 Panelists & Moderators
Alex St. John
President and Chief Technology Officer
Steve Chiang
President, Studios
Tal Kerret
Chairman of the Board, Co-founder & Head of Strategic Partnerships
Oberon Media
Chris Petrovic
GameStop Digital Ventures
Dan Hart
Chief Revenue Officer

Jack Buser
PlayStation® Home

Sony Playstation Network
Joe Minton
Ian Swanson
CEO & Co-Founder
Robert Ferrari
Vp, Publishing & Bus. Dev.
Sanrio Digital
Gareb Shamus
Founder & CEO
Wizard Entertainment
Richard Borenstein
VP, Strategic Partnerships
Jeff Gomez
CEO & President
Starlightrunner Ent.
Deepak Gupta
VP, Business Operations
Conrad Sheehan
CEO & Founder
Ned Sherman
CEO & Publisher
Digital Media Wire
Chris Davis
Sr. VP, Sales
Gaia Online
Joakim "Jay" Baage
VP of Content
Digital Media Wire
John Watson
Exec. Dir., Bus. Dev.
AT&T Digital Media Solutions
Julie Uhrman
VP & GM, Digital Distribution
Kyu Lee
Eric Goldberg
Managing Director

Crossover Technologies
Wade Tinney
CEO & Co-Founder
Large Animal Games
Manu Rekhi
GM, MySpace Games & Developer Platform
Brad Singer
Vivian Chiang
Senior Strategy and Product Dev. Manager
Massive, Inc.
Hany Nada
Partner & Co-Founder
GGV Capital
Mari Baker
President & CEO
Teemu Huuhtanen
EVP, Business Dev. and Communications
Sulake Corporation
Mike Vorhaus
Magid Advisors
Owais Farooqui
Managing Director, NA,
Andrew Lorentz
Davis Wright Tremaine LLP
Robert Levitan
CEO and Co-founder
Pando Networks
Jason McMinn
Tom Akel
Supervising Producer
MTV Networks
Daniel Kayser
GameTrailers TV,
Allen DeBevoise
Chairman & CEO
Dave Etling
Vice President, Product Development
Jim Poole
General Manager, Global Networks & Content
Michael Doron
Vice Presient, Americas
Ted Cohen
Managing Partner
TAG Strategic
Billy Pidgeon
Senior Analys
M2 Research
Gene Hoffman
Justin Siegal
CEO & Co-Founder
Brandon Van Slyke
Joel Ehrlich
Super Hero Marketer
Harmony Entertainment Group
Christophe Ramstein
Immersion Corporation
Danny Bilson
Exec. VP, Core Games
Jason Schreiber
Powerhead Games
Duke Chung
Founder & Chief
Strategy Officer

Christopher Weaver
Bethesda Softworks
Chethan Ramachandran
CEO & Co-Founder
Turiya Media
Dan Scherlis
Former CEO
Jeff Reine
Director, Digital Goods
Bus. Development

Cary Rosenzweig
IMVU, Inc.
Kolja Reiss
Managing Director
mopay Inc.
Frank O'Connor
Franchise Development Director
Microsoft Halo
Ron Hirson
SVP, Marketing & Bus. Development
Dino Mytides
Gabe Zichermann
Atul Bagga
Director/Senior Analyst
more to come....    

2010 Agenda

Registration, Breakfast & Networking

Breakfast Sponsored By:

Welcome to the Conference

2010 Top Gaming Trends - Analyst & Expert Presentations

Leading analysts and industry experts kick-off the day's discussions with an overview of the latest research that reflects and illustrates the current state of gaming and the directions in which the industry is heading, including: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers.

Christophe Ramstein, CTO, Immersion Corporation
Christopher Weaver, Founder, Bethesda Softworks
Atul Bagga, Director/Senior Analyst, ThinkEquity


Steven Chiang, President, Studios, Zynga
Interviewed By: Mike Vorhaus, President, Magid Advisors

NETWORKING BREAK & *Delegate Roundtables - Join a Discussion Group*
Delegate roundtables are led by attendees and speakers who volunteer to moderate discussions around specific topics. Sign up for the roundtable of your choice at the registration table. Discussion groups will fill-up fast, so please make sure to sign up when you arrive. Each group will meet at a designated roundtable (signs will mark the topic for each table) at 10:45am. If you are registered for the event and would like to volunteer to moderate one of the discussions below or propose a new topic to moderate, please contact
Discussion Topics:

  • Building an Independent Dev Studio in 2010
    Moderator: Brandon Van Slyke, Editor-in-Chief,
  • How to Attract VC Capital and Investors To Your Game Start-Up
    Moderator: Hany Nada, Partner and Co-Founder, GGV Capital
  • Developer's Perspective on Surviving the Great Gaming Re-alignment
    Moderator: Jason Schreiber, CEO, Powerhead Games
  • Customer Service in Gaming: The Key to Differentiation in the Player Experience
    Moderator: Duke Chung, Founder and Chief Strategy Officer, Parature
  • Illegitimate (Pirate) Consumers of Video Games: Ignore them, Control them, Stop them, Convert them…Which will it be?
    Moderator: Jason Runnion, Senior Account Executive, Peer Media Technologies (PMT)
  • Gaming Metrics - An Inside Look at the Metrics of Monetization
  • Are Women the New Hardcore Gamers?
  • Risk Management Issues in Online Gaming Communities

11:15AM–12:00PM PANEL 1
The State of the Games Industry - View From The Top

Industry leaders discuss the current state of the games industry as the business continues its transition towards a digital future. What does it take to make a hit game these days across platforms? What trends and developments are leading the industry? Does the industry need to take more creative risks in breaking new styles of play? What players in the games space will push the creativity? How do you make money in this more and more complicated gaming universe with new digital platforms and other mediums and forms of entertainment now competing with the time and pocket.

Chris Petrovic, GM, GameStop
Mari Baker, President & CEO, PlayFirst
Tom Akel, Supervising Producer, MTV Networks
Teemu Huuhtanen, EVP, Business Dev. and Communications, Sulake Corporation
Moderator: Eric Goldberg, Managing Director, Crossover Technologies

Alex St. John, President & CTO, hi5

Lunch Buffet in the 2nd Floor Events Hall

Tal Kerret, CEO & Co-Founder, Oberon Media


2:15PM–3:00PM PANEL 2
Gaming in the Cloud: Exploring New Forms of Game Distribution
At this very moment we’re witnessing an evolution in the gaming industry – one that has all the characteristics of what our media industry predecessors have and continue to experience (books, music, print, TV, movies, etc.). Videogames are an important part of the migration of content "into the cloud." But despite the disruptive impact the Internet is having on traditional retail, physical goods aren’t likely to disappear any time soon, or will they? If so, when can we expect that to happen? What new forms of distribution work for different types of games? Which devices are going to be driving the future growth of the gaming business? This panel will give you an overview of current trends, provide relevant real-lifecase-studies and give you the unfiltered truth of technological opportunities and challenges facing the games industry in a digital age.

Robert Levitan, CEO, Pando Networks
John Watson, Exec. Dir., Bus. Dev., AT&T Digital Media Solutions
Jim Poole, General Manager, Global Networks & Content, Equinix
Julie Uhrman, VP & General Manager, Digital Content, IGN
Moderator: Daniel Kayser, Founder/EIC, Host/Writer, Host/Producer -
            , GameTrailers TV,


2:15PM–3:00PM PANEL 3
Money for Nothing? How To Succeed In Selling Virtual Goods for Games and Social Networks
There is a growing consensus that successful online games companies, social networks and virtual worlds need to complement advertising and freemium with a virtual goods micro-transaction business model. The selling point is higher user monetization relative to advertising revenues because of the type of engagement that occurs in social communities and games, but what challenges face companies trying to enter this space and what models will emerge as the most successful? The business of virtual currencies (both earned and bought) have now already become a big business – but are there any inherent limitations in the future growth of the industry given the fragmented nature of it today (e.g., a game’s currency is, for the most part, tied to that specific game and cannot be used elsewhere or exchanged for other items of value)?

Richard Borenstein, VP, Strategic Partnerships, Zong
Conrad Sheehan, Founder and CEO, mPayy
Dave Etling, Vice President, Product Development, inComm
Chethan Ramachandra, CEO and Co-Founder, Turiya Media
Jeff Reine, Director, Digital Goods Business Development, PayPal
Cary Rosenzweig, CEO, IMVU, Inc.
Moderator: Hany Nada, Partner and Co-Founder, GGV Capital

Refreshment & Networking Break



3:30PM-4:15PM PANEL 4
Transmedia Panel – Creating Compelling Storylines that work for Games, Film, Music, Print and TV Alike
Transmedia is the new buzz-word in the biz and it relates to unfolding of serial narratives on different platforms at the same time. Recent film and TV projects, such as Avatar, True Blood, and District 9, have all (with mixed success) relied on transmedia strategies to generate audience interest in previously unknown fictional universes, often combining promotional and expositional functions. This panel brings together visionaries and experts in the field of producing content for different mediums such as film and games, people who think deeply about our experiences of play, fun, and entertainment, to think about the future of entertainment as a concept. Topics that will be discussed include in what ways will the desire to produce and consume such experiences reconfigure the entertainment industry or conversely, how will the consolidation of media ownership generate or constrain new forms of popular culture, as for example by Disney buying of Marvel Comics? What models of media production, distribution, and consumption are implied by these future visions of entertainment?

Jeff Gomez, President, Starlightrunner
Allen DeBevoise, Chairman & CEO,
Danny Bilson, Exec. VP, Core Games, THQ
Frank O'Connor, Franchise Development Director, Microsoft Halo
Moderator: Ted Cohen, Managing Partner, TAG Strategic


3:30PM-4:15PM PANEL 5
Selling Games in 2010 and Beyond – Payment Models that Work and the Analytics You Need To Track Them
Games account for the largest portion of paid online content, well ahead of other forms of content, such as movies/video and news. While subscriptions have proven a very successful model for games such as World of Warcraft, it might not be suitable for other online games. At the same time, GameStop, BestBuy and traditional retailers still sell physical games for billions of Dollars. Redbox have proven that the rental model still works well for physical DVDs, now will similar services be successful for games? When it comes to mobile games and casual games, a model has emerged with a free version of the game and a paid version for those who are interested in upgrading. Is there enough money to go around for subscriptions? Is advertising a viable option? What hybrid models are emerging? This panel of game experts will give you a glimpse into the future of game monetization and provide many good ideas for what models will work for your products/services.

Deepak Gupta, VP, Business Operations, Outspark
Ian Swanson, Co-Founder and CEO, Sometrics
Brad Singer, EVP, PaymentOne
Michael Doron, Vice President, ClickandBuy
Gene Hoffman, CEO, Vindicia
: Andrew Lorentz, Partner, Davis Wright Tremaine LLP


4:20PM-5:00PM PANEL 6
Power of Community – Integrating Social Design in Creating, Promoting and Distributing Games
Xbox 360, MMOGs, Playstation Home all underscore the social aspects of video gaming in the 21st Century. Flash and browser-based games that work both stand-alone and as application widgets on social networking websites such as Facebook and MySpace have also been a growing segment of the gaming industry lately. How important is the social factor in gaming? How can games and interactive entertainment incorporate features such as user-generated content, sharing, rewards and referral programs? How do you monetize these new social gaming environments? This panel of executives from social networks, technology and games companies will tackle these questions and more.

Jack Buser, Director, Sony Computer Entertainment America
Manu Rekhi, General Manager, Content, Games and Developer Platform, MySpace
Robert Ferrari, VP Publishing & Business Development, Sanrio Digital
Joe Minton, President, DDM
Wade Tinney, CEO & Co-Founder, Large Animal Games
Moderator: Gabe Zichermann, CEO, beamME


4:20PM-5:00PM PANEL 7
Madison Avenue Got Game! Attracting Big Brands Advertisers to Games and Social Networks
This panel of advertising, brand and games executives will discuss opportunities for advertisers and brands to reach consumers through the games, virtual worlds and social networks. How are brand marketers and their agencies navigating this space? What advertising campaigns work in games and online communities? How are consumers reacting to ads in games? How are advertising executives working with game developers? What are the opportunities and challenges in incorporating advertising and brands into games and online communities? On the other side of the coin, how can game companies generate revenue and free mass advertising by incorporating digital game content into brand advertising?

Jason McMinn, Co-Founder, Blockdot
Owais Farooqui, Managing Director, NA,
Vivian Chiang, Senior Strategy and Product Dev. Manager , Massive
Dan Hart, Chief Revenue Officer, Arkadium
Chris Davis Sr. VP, Sales, Gaia Online
: Dino Mytides, VP, Interpret


5:05PM-5:50PM PANEL 8
The Smartphone Revolution - What are the Latest Trends in Games and Social Networking for Mobile Platforms?
This panel of decision-makers in the mobile games value chain will discuss the state of the industry with a focus on innovation, pricing, new devices, marketing and distribution models for mobile games. Is the iPhone model the way of the future for the rest of the business? What, if anything, will change with the introduction of the iPad? How are the operators working with publishers to allow mobile games to really take off? What factors are driving and hindering the industry? How is the mobile industry working with successful online games and brands to grow the market? Is a licensed game or branded title needed to succeed in the current mobile games market? What other platforms are the most exciting; Ovi, Android, BlackBerry, etc.? What roll will the operators play in the future of mobile games?

Kyu Lee, President, Gamevil
Justin Siegal, CEO & Co-Founder, MocoSpace
Ron Hirson, SVP, Marketing & Bus. Development, BOKU
Kolja Reiss, Managing Director, mopay Inc.
: Dan Scherlis, Former CEO, Turbine and Co-Founder, Etherplay


5:05PM-5:50PM PANEL 9
Accessorize! The Lucrative World of Game, Toys and Entertainment Merchandise
For a lot of gamers, merchandise isn't just about merchandise; it's about fandom. Whichever side of the swag fence you're on, it's hard to deny that videogame merchandise has a considerable social and economic presence in the American gaming community - even if, as an industry, it goes more or less ignored. True, merchandise doesn't have any impact on the actual experience of gaming, but it has become an important element of videogame culture nonetheless.

Joel Weinshanker, President & CEO, NECA
Billy Pidgeon, Senior Analyst, M2 Research
Joel Ehrlich, Super Hero Marketer, Harmony Entertainment Group
Gareb Shamus, Founder & CEO, Wizard Entertainment / Co-Founder,

Cocktail Reception and After Party (Free attendance with NY Games Badge)


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About NY Games

The most influential decision-makers in the digital media industry gather at NY Games Conference to network, do deals, and share ideas about the future of games and connected entertainment. NY Games Conference – now in its 3rd year – features lively debate on timely cutting-edge business topics. Executives from publishers, developers, advertising, investment firms, social networks, technology providers and content companies mingle together at this top industry event.

About DMW

Digital Media Wire, Inc. launched in early 2000 with a simple yet compelling proposition to provide busy executives with a daily briefing of the most important news stories about the business of digital media. On July 20, 2000, we published the first issue of Digital Media Wire Daily — our daily email newsletter dedicated to objective coverage of news stories about the convergence of media, entertainment and technology. Today, we are a full scale media company that owns and produces 9 major conferences, publishes 6 daily newsletters and 3 directories, and operates the popularar news and community portal.


“I appreciate the effort to put together this event and I was very excited to see a games conference held in NYC. I found the piracy lecture and the pro-gamer interview to be the most interesting segments.”
Sande Chen, Grammy and WGA Award Nominee, Game Writer/Designer; Co-author of "Serious Games: Games That Educate, Train and Inform”

“Our panel at NY Games was one of the better ones I’ve participated on. We look forward to future events. I thought the venue was great”
Brian Dunn, Former CEO, Brickfish

“I had a great time at NY Games”
Matt Palmer, GM and EVP, Stardoll Entertainment

“I thought the panels at NY Games were nicely done and the ones I attended had good moderators that fostered quality discussions. The Q&A via text is a nice touch as well”
Kim Easton, Marketing Manager, Fish & Richardson P.C.

“Great event! (NY Games)”
Isaac Larbi, CEO - US, SVP Strategic Partnerships and Sales, Worldwide Sofatronic

“Well done! (NY Games)”
Craig Sherman, CEO, Gaia Online

“Thanks very much for being such an excellent host. The best part of these shows is meeting new people in a fun, relaxed atmosphere. I met with several people that greatly enjoyed your successful event.”
David Klein, Director, New Media, Interpret

“Thank you for providing all of us a wonderful opportunity to network and enjoy. I believe it was a great format for those to make new relationships”
Sande Chen, Grammy and WGA Award Nominee, Game Writer/Designer; Co-author of "Serious Games: Games That Educate, Train and Inform"

“LA Games Conference was a great success for us. It was an extra bonus to meet our celebrity members, but more importantly, we were able to connect with our signatories. Looking forward to working with you on future events.”
Llyanne Kichaven, SAG

“I appreciate the effort to put together this event and I was very excited to see a games conference held in NYC. I found the piracy lecture and the pro-gamer interview to be the most interesting segments.”
Sande Chen, Grammy and WGA Award Nominee, Game Writer/Designer; Co-author of "Serious Games: Games That Educate, Train and Inform”

“LA Games Conference was a great success for us. It was an extra bonus to meet our celebrity members, but more importantly, we were able to connect with our signatories. Looking forward to working with you on future events.”

DMW/Nordic Game Lounge was “the best part of E3 for me”
John Bates, Business Development & Strategic Marketing, Entropia Universe

"Great format, well run"
Hanna Pantle, AVP, Corporate and Media Relations, BMI

“Really enjoyed the international presence”
Linda Arellano, Coordinator, Digital Content Lab
American Film Institute


Photos from Past Events