2018: The Year Brands Finally Noticed Game Advertising
From new engaging ad formats and platforms and even new types of games, brands are realizing the value of advertising in game environments. Driven by a desire to engage with consumer in more organic and native ways and, importantly, in brand safe environments, game advertising is taking off by leaps and bounds. Hear from IAB Game Committee leaders from Activision Blizzard Media, Electronic Arts, Unity and Zynga who will discuss today’s game advertising landscape and what we might expect in the years to come.
Lee Garfield, Global Lead, Private Programmatic, Zynga
Vida Mylson, Sr. Director of Brand Sales and Marketing, Electronic Arts
Jonathan Stringfield, Global Head of Business Marketing, Measurement, & Insights, Activision Blizzard Media
Moderator: Susan Borst, Vice President, Mobile, IAB