Randy Shaffer is Senior Director of Xbox for Oath (a Verizon company) where he connects brands withhighly-engaged audiences across Xbox 360, Xbox One, Xbox LIVE, Xbox on Windows.
In his role, Shaffer has served some of the biggest brands in the auto, entertainment and game publishing industries including Toyota, Disney, Activision / Blizzard, Electronic Arts (EA), Hulu, and Netflix. To promote Disney’s TRON movie, Shaffer helped Disney develop the world’s first Kinect-enabled advertisement. His work also includes campaigns for such prominent brands as Lexus, Honda, KIA, Nissan, Hyundai, Nike, Ubisoft, Sega, T-Mobile, Microsoft, Sony Pictures, Fox, Paramount, Lionsgate, and Procter & Gamble.
In addition to his passion for work, Shaffer is a gaming enthusiast with more than 61,000 Xbox achievements. His 6 year old son is a Rocket League Master level.
Prior to Oath, Shaffer worked for Microsoft and advertising agencies Foote Cone Belding, RPA, Starcom Media Vest Group (SMG) / Play, a Denuo Company. A native of southern California, Shaffer holds a BA in Advertising Account Management from Chapman University in Orange County. When he is not working, Shaffer enjoys spending time with his son, playing video games or road cycling.