THE POWER OF INFLUENCE: INFLUENCER MARKETING & USER ACQUISITION
This panel will discuss how games companies are using influencer marketing for user acquisition of mobile games. Topics include how to find the right influencer mix for your game, the deals being done, and strategies for success?
Tom Buontempo, President, KBS’ Attention
Francisco Albornoz, TheGameHuntah Gaming
Marco Mereu, Founder & GM, Roostr
Moderator: Eric Zimmerman, Independent Game Designer & Arts Professor, NYU Game Center