IAB PRESENTS: WHY ENGAGING DIGITAL AD EXPERIENCES ARE THE NEW GOLD STANDARD FOR MARKETERS
This group of industry leaders from the IAB Game Committee will discuss how games are uniquely suited for brand engagement for all demographics, on all platforms, 24/7, and will highlight innovative game ad formats that allow brands to insert themselves into game content in a less intrusive, native way. What are best practices for creative strategy for impactful game advertising? What are the game content and ad formats that appeal to different target audiences, from social games to eSports and more?
Anne Frisbie, SVP, Global Brand & Programmatic, InMobi
Gabrielle Heyman, Head of Global Brand Partners, Zynga
Kym Nelson, SVP of Client Strategy, West, Twitch
Julie Shumaker, VP, Global Ads Business Development, Unity Technologies
MODERATOR: Susan Borst, Deputy Director, Mobile IAB