In her role at Unity Technology, Julie leverages the power of games as an ad medium to drive the largest independent monetization platform in games. She has led this charge through game industry platform shifts, beginning with the ’01 launch of Electronic Art’s advertising business in online casual and console game environments. Subsequently, Julie navigated the migration of games from web to social and mobile in growing the ads business at Zynga to its leadership position today. Prior to diving into the gaming space she led revenue for fifaworldcup.com at Yahoo! and was a key player in Quokka Sports’ 1999 IPO.
All session by Julie Shumaker
IAB PRESENTS: WHY ENGAGING DIGITAL AD EXPERIENCES ARE THE NEW GOLD STANDARD FOR MARKETERS
3:00 pm - 3:30 pm